This year’s Super Bowl ads gave us plenty to talk about, from nostalgia done right to satire that actually respected the audience. But not every brand got it right… some left us baffled.
After 25 years in the industry, I’ve learned that being a decent Creative Director matters far more than being a ‘great’ one. Read on for thoughts on trust, feedback, and why sometimes, the best thing you can do is just get out of the way.
Copywriters are magpies hoarding ideas, remixing inspiration, and crafting brilliance. But with AI now 'interfering' with the creative process at scale, what happens next?
As we celebrate the beginning of the lunar new year, it's a perfect time for your brand to draw inspiration from the powerful qualities of the Dragon.
Biodexa Pharmaceuticals has enlisted the expertise of Animo as their creative agency for an upcoming USA-based clinical study on a groundbreaking brain tumour treatment.
Our compelling brand campaign has evolved into the show-stopping 'Impossible Stand,' unveiled by sensXPERT at JEC World 2023.
Animo is proud to announce it has been awarded a grant from Innovate UK's "Fast Start: Innovation" program to create a novel AI-powered tool for the healthcare sector.
How we can use the power of UX Design to help improve the experiences of patients from different ethnic communities.
Discover why Animo Director and Co-Founder Simon Culley believes it's not only ‘OK’ …it’s critical.
Our experience at Imbibe Live this year was a delight, with positive vibes, tasty treats, and diverse offerings. In this recap, we're sharing our top moments and sips!
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