LUXURY PRODUCTS / FAIRLINE YACHTS

UNPRINTING THE PRINTED BROCHURE

Made with
INSIGHTS & STRATEGY
Brand Development
CRM
Digital Products & Services
ADVERTISING
Social Strategy & Content
Design & Build
The Brief

In the yachting world, printed brochures are a mainstay for sales teams and events, providing a detailed customer experience of the product range.


However, Fairline had its eyes set on the future, and their budgets! So they wanted a fresh take on this customer experience.

Digital sales brochure for Fairline Yachts, as displayed on a tablet device. © The Animo Group Ltd.

Enter one of the yachting industry's first-ever interactive tablet-based brochures. Not only could sales teams use these new eBrochures to complement their sales process, but customers could also download and browse them at their leisure.

Digital brochure title pages for various models across the Fairline Yachts range. © The Animo Group Ltd.
USB drive branded for Fairline Yachts. © The Animo Group Ltd.

We even produced custom-made preloaded USB sticks – that were later re-sold for exorbitant amounts by customers as premium exclusive ‘collectors items’ on eBay.

A person is holding a piece of paper with a picture of a boat on it.

On a practical level this created a richer customer experience:


20,000

USB sticks delivered globally


4,000+

Brochure Downloads


47%

Reduction in Fairline’s usual production budget
(£180,000 saving per annum).

DELIVERING GENUINE RESULTS

NEXT PROJECT

ALL IS BEAUTIFULLY REVEALED

Some of the others we've helped along the way

© 2025 Animo Group Limited. All rights reserved.

Share by: