
The first part of the campaign featured a photographic competition on various social platforms.
In order to win, participants had to submit images portraying the romantic qualities they’d choose over everything else in the pursuit of true love.

The second part of the campaign, extended the idea of personal choice onto Twitter – where we polled audiences about the choices they’d make for love.
Not only were each of the questions provocative and emotionally charged, but we also published the results in the form of Brooklyn-inspired infographics.

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