TUGGING AT THE HEARTSTRINGS ON A SHOESTRING

The Brief

Fox Searchlight Pictures were after a campaign for the film Brooklyn that avoided all the ‘Hollywood clichés’ usually associated with promoting romantic dramas.

In fact, the central idea for the campaign had to be rooted in content that was relatable and realistic to the audience. So, the real challenge here was to maintain a consistent strategy across Fox’s social platforms in Spain, France and Italy, whilst sticking to a universal timeline leading up to the film’s European release.

Given the modest budget, the campaign was restricted to one week’s worth of activity. Despite such a short run, we still managed to garner some very good-looking results!

152,000

impressions

2,670

items of user-generated content

7.2%

average daily engagement rate

A fleeting moment that left quite an impression

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