FINANCIAL SERVICES / OCTOPUS INVESTMENTS

Don’t put Octopus Investments in the corner

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The Brief

Previously, Octopus Investments had only produced product and category-specific advertising, addressing very particular product features and customer pain points.


This had resulted in a brand that was perceived as “very niche” i.e. providing high-end products and services outside of the everyday offerings from competitors like Prudential and Old Mutual. 


The aim now was to better communicate the spirit of the brand, and thereby expand the market’s understanding of what Octopus Investments were really capable of.

Octopus Investments brand advert. Headline:

The overall message from the campaign was one that challenged the audience’s existing and narrow perceptions of Octopus Investments.

Octopus Investments brand ad campaign. © The Animo Group Ltd.

In other words, here is a forward-looking company that is adept at addressing all types of financial challenges…big, small, complicated, not-so-complicated…and in a fresh, smart, innovative way.

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