HOW TO LAUNCH AN 'INVISIBLE' YACHT

The Brief

A big part of Fairline’s business model involves getting potential buyers to experience their yachts up-close and in person at the world’s top boat shows.

In its first year under the new company banner, Fairline Yachts were planning to launch their most exciting model to date – the Alberto Mancini-designed Targa 63 GTO.

There was one 'small' problem. At the time, the Targa 63 GTO had yet to be built, and only existed as a series of sketches and CAD drawings.

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