HOSPITALITY & TOURISM / HILTON WORLDWIDE

CHANGING GEARS ON A GRAND SCALE

Made with
INSIGHTS & STRATEGY
Brand Development
CRM
Digital Products & Services
ADVERTISING
Social Strategy & Content
Design & Build
The Brief

Telling a compelling story and telling it well, is just as important with internal team communications as it is with external brand messaging aimed at consumers. An opportunity to do just that arrived in the form of the annual global sales conference for Hilton Worldwide.


Chris Silcock had just been appointed as the Chief Commercial Officer, and he tasked us with developing an event that would not only elevate his exciting new vision for the hotel chain’s global sales division, but also dramatise his key objectives in a way that would re-energise sales performance in a positive way.

Visual identity for Hilton Worldwide sales event. Headline

Key to the success of this event was Chris’ ability to engage attendees and motivate them to adopt a more focussed attitude towards self-development. And so, our first port of call was to set the tone of the event with a compelling theme…and so READY TO RISE was born.

Content created for Hilton Worldwide's sales conference. © The Animo Group Ltd.

Next, not only did we help Chris structure and write his keynote address, but we also produced and co-ordinated all the live visuals for his presentation – complete with animation, sound and SFX.

We also produced three short films as part of the presentation. Each film was also deliberately created to drive home an important component of Chris’ strategy, whilst maintaining pace and energy throughout a long keynote address.

There’s No Place Like Hilton. The first film reinforced all the existing positive sentiments of being part of the Hilton family, with the promise of exciting new developments.

Rise to the Challenge & Reap the Reward. The second film communicated the importance of personal ambition and self-development, and how such qualities would be rewarded by Hilton Worldwide.

A World of OpportunitY. The final film served as one last hurrah – in other words, a fast-paced, feel-good piece underpinning all the exciting opportunities that lay ahead.

NEXT PROJECT

A BRAND CAMPAIGN TO BREAK THE “IMPOSSIBLE” BARRIER

Some of the others we've helped along the way

© 2025 Animo Group Limited. All rights reserved.