Unlocking hidden potential. Our first task was to develop a compelling campaign platform that would effectively communicate sensXPERT's core message – namely, the ability to unlock the hidden potential of fully integrated, data-driven productivity. We aimed to challenge the audience to reframe their perceptions, encouraging them to see the untapped opportunities for boosting productivity and profitability. Our rallying cry became:
Bringing the campaign to life. We embarked on a creative journey that involved turning conventional thinking on its head. We aimed to challenge generally held assumptions that might hinder decision-makers from embracing a proactive, future-ready mindset.
The core concept was simple yet powerful: whenever we encountered a negative sentiment within the industry, we would flip it into a positive message with sensXPERT at its heart.
This approach allowed us to address common industry doubts and fears head-on and showcase sensXPERT as the solution to overcome these challenges. Our campaign idea quickly demonstrated an almost limitless number of executions.
Maintaining a singular, recognisable campaign. To ensure consistency and effectiveness across various channels and formats, we consolidated our work into comprehensive campaign guidelines. These guidelines served as a valuable resource for cohesively implementing the umbrella campaign. They covered everything from specific applications, tone of voice, illustration style, photography, marketing materials, internal communications, and a new branded community identity.
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