However, explaining this new revolutionary offering (even to a tech-savvy audience) would be a challenge. We had to ensure that sensXPERT could successfully introduce its product to top decision-makers and industry stakeholders while simplifying its exciting potential.
Launching the campaign. To boost the product launch, we created a range of launch materials, including emails, display ads, social media posts, a launch film, and insightful whitepapers.
Each element was carefully designed to embody the essence and optimism of our overarching launch concept and its core brand message, namely: "EXPAND your sense of the possible." Together, they created a seamless flow of communication, highlighting the transformative power of sensXPERT's solution.
Finally, the launch event itself. We also played a crucial role in organising the launch presentation itself for the sensXPERT team. This involved structuring and crafting the content, as well as overseeing the creation of all event visuals, including animations and product explanations. As the original creators of the brand campaign, we had to ensure a seamless and impactful event that stayed true to the overall campaign strategy.
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