Financial Services / Tradelite Solutions

A TRULY EPIC WEBSITE POWER BOOST

Made with
INSIGHTS & STRATEGY
Brand Development
CRM
Digital Products & Services
ADVERTISING
Social Strategy & Content
Design & Build
The Brief

Tradelite are in the ‘financial literacy game’. In fact they actually create engaging and effective games that serve as powerful tools for educating and enhancing financial skills.


Designed for financial companies and organisations, Tradelite offers its games to improve the financial literacy of their customers, resulting in a stronger and more valuable customer base. 


Building upon our successful launch campaign, our objective was to develop a comprehensive B2B brand website and a dedicated Games Management Portal, showcasing the benefits of Tradelite’s concept to corporate audiences while highlighting gaming as a vital tool for financial education, reducing B2B customer acquisition costs, and fostering stronger connections with enlightened customers.

a laptop , tablet , and cell phone are displaying a website .

We crafted Tradelite’s new website to effectively convey their concept of using games for financial literacy improvement. It presented product options, pricing models and showcased the games – all aligned within our overarching campaign theme “Switch up the Game.” 

a bunch of screenshots of a website on a blue background .

With some strategic brand thinking, design, and messaging, we achieved a sleek offering that didn’t cost the earth to build.

a bunch of computer screens are displayed on a purple background .

In addition to the master brand website, we developed the look and feel for the B2B Games Management Portal too.

a bunch of slides with a blue background and a bunch of icons on them

We didn’t stop there though! We also provided a comprehensive style guide for Tradelite’s internal web team, giving them the tools to keep expanding the Portal as they cruise along their service roadmap.

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